Are simple heuristics slogans?

• Don't let the bullies win: in government, in business, in international relations, wherever.
• Trust people to make their own decisions as much as possible.
• Don't ignore long-term costs: they can be harder to get right, but greener options might be huge cost-savers in 50 years time.
• Don't ignore long-term benefits: goodwill can lead to unexpected solutions.
• Devolve power: turn postcode lotteries into postcode choices.
• Help stakeholders and experts formulate policy.
• Tax what's bad, not what's good.
• Don't make the poor pay proportionately more for the State than the rich.